Doing Well for the Greater Good

Doing Well for the Greater Good

What is the purpose of business? Chris MacDonald, Ph.D., discusses the ethical and social responsibilities of a business and examines the relationship between doing good and doing well.

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In a Time of Substance, Honesty Still Comes First

In a Time of Substance, Honesty Still Comes First

What values matter most to consumers? Learn what our research found on the link between doing good and business success.

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Big Brand Redemption

Big Brand Redemption

Why are these multinational for-profit companies taking such big steps? By Maxwell Luthy, Director of Trends and Insights at Trendwatching For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...

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A Determined Win

A Determined Win

“It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” — Rocky Balboa — By Rubens Pessanha Filho Research contributions by Tiffany Scott Leveraging setbacks to fuel...

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A Box for Everyone

A Box for Everyone

From a quaint idea to a mainstream business model, the subscription box market is going big as players such as Adidas, Sephora, Macy’s and Disney enter the game. By Liz Cadman, Founder of My Subscription Addiction Once just a startup concept, subscription boxes are going mainstream. Since the 2010 arrival...

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Good, Better, Best

Good, Better, Best

In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. By Rubens Pessanha Filho and Tiffany Scott Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...

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