Creating A Path To Social Good
By Amy Gwiazdowski B Corporations show how making money and doing good can go hand in hand. To say the marketplace is evolving borders on cliché, but a scan of your newsfeed can confirm that statement. The traditional business landscape is morphing. Gone is the once commonplace employer-employee relationship. Enter...
A Formula for Building Loyal Customers
By Craig Honick and Dr. Rubens Pessanha In case you’ve been wondering, yes, there appears to be a particular set of ingredients for creating trust. The brass ring for any business is having a critical mass of customers who would rather do business with your company than any other, even...
Honesty: The Foundation of Trust
By Dr. Rubens Pessanha, PMP, GPHR, SPHR, SHRM-SCP Results of the 2017 BBB Trust Sentiment IndexSM show how trust drives consumers’ marketplace decisions, reinforcing author’s lessons learned from Grandma. To celebrate my grandma turning 90, I decided to share some of the lessons I learned (or am still learning) from...
When to Fire a Customer
By Joanna L. Krotz, Founder, Muse2Muse Productions LLC & The Woman’s Playbook Knowing when and why to jettison customers can boost your profits, improve morale, and grow your business. When you’ve exhausted yourself and your staff trying to please an impossible client, blame it on Harry Gordon Selfridge. After amassing...
Doing Well for the Greater Good
What is the purpose of business? Chris MacDonald, Ph.D., discusses the ethical and social responsibilities of a business and examines the relationship between doing good and doing well.
In a Time of Substance, Honesty Still Comes First
What values matter most to consumers? Learn what our research found on the link between doing good and business success.
Big Brand Redemption
By Maxwell Luthy, Director of Trends and Insights at Trendwatching Why are these multinational for-profit companies taking such big steps? For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...
A Determined Win
By Rubens Pessanha Filho Research contributions by Tiffany Scott “It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” — Rocky Balboa — Leveraging setbacks to fuel...
A Box for Everyone
By Liz Cadman, Founder of My Subscription Addiction From a quaint idea to a mainstream business model, the subscription box market is going big as players such as Adidas, Sephora, Macy’s and Disney enter the game. Once just a startup concept, subscription boxes are going mainstream. Since the 2010 arrival...
Good, Better, Best
By Rubens Pessanha Filho and Tiffany Scott In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...
