Honesty: The Foundation of Trust

Honesty: The Foundation of Trust

By Dr. Rubens Pessanha, PMP, GPHR, SPHR, SHRM-SCP Results of the 2017 BBB Trust Sentiment IndexSM show how trust drives consumers’ marketplace decisions, reinforcing author’s lessons learned from Grandma. To celebrate my grandma turning 90, I decided to share some of the lessons I learned (or am still learning) from...

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When to Fire a Customer

When to Fire a Customer

By Joanna L. Krotz, Founder, Muse2Muse Productions LLC & The Woman’s Playbook Knowing when and why to jettison customers can boost your profits, improve morale, and grow your business. When you’ve exhausted yourself and your staff trying to please an impossible client, blame it on Harry Gordon Selfridge. After amassing...

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4 Keys to Becoming a Savvy Consumer

4 Keys to Becoming a Savvy Consumer

By Jasmine Turner In today’s marketplace the consumer has the power to make smart choices. Here’s how. Are you a savvy consumer? Probably. In this digital age, consumers have the ability to curate, share and collaborate on their opinions, wants and needs instantaneously. This has not only given them the...

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