Wearable Technology Is Transforming Military Lives

Wearable Technology Is Transforming Military Lives

Look down at your wrist. Are you wearing an Apple Watch? Or maybe a Fitbit? By Archana Mehta Or some other kind of device that’s currently tracking a vital statistic about you — your heart rate, number of steps, stress level, hours of sleep? These days, the possibilities of wearable...

Read more
Reinventing Bridalwear Shopping

Reinventing Bridalwear Shopping

By Missy Sheehan An online bridal boutique uses innovative strategies to build trust with brides. When Charles Zhong and his then-fiancée were planning their wedding, he, like so many others, became frustrated by the process of buying a wedding dress. “He realized how the wedding dress buying process is so...

Read more
Interest-Based Advertising

Interest-Based Advertising

By Genie Barton And Jon Brescia Respect your customer, and online advertising can help you increase click-throughs from a more targeted audience. Remember the last great newspaper ad you saw? Have you picked up a physical copy of the Yellow Pages to find a repairman lately? Not likely. We have...

Read more