Honesty: The Foundation of Trust

Honesty: The Foundation of Trust

By Dr. Rubens Pessanha, PMP, GPHR, SPHR, SHRM-SCP Results of the 2017 BBB Trust Sentiment IndexSM show how trust drives consumers’ marketplace decisions, reinforcing author’s lessons learned from Grandma. To celebrate my grandma turning 90, I decided to share some of the lessons I learned (or am still learning) from...

Read more
Do Your Customers Trust Your Business?

Do Your Customers Trust Your Business?

Five “gestures of respect“ may determine whether they do or not By Craig Honick, Managing Partner of Metro Tribal, a market insight and brand story development firm based in Charlottesville, Va. and Seattle In the fall of 2015, as an ethnographer who helps organizations understand how their audiences see the...

Read more
Good, Better, Best

Good, Better, Best

By Rubens Pessanha Filho and Tiffany Scott In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...

Read more