Honesty: The Foundation of Trust
By Dr. Rubens Pessanha, PMP, GPHR, SPHR, SHRM-SCP Results of the 2017 BBB Trust Sentiment IndexSM show how trust drives consumers’ marketplace decisions, reinforcing author’s lessons learned from Grandma. To celebrate my grandma turning 90, I decided to share some of the lessons I learned (or am still learning) from...
Good, Better, Best
By Rubens Pessanha Filho and Tiffany Scott In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...