5 Ad Gaffes & How Savvy Companies Avoid Them

5 Ad Gaffes & How Savvy Companies Avoid Them

By Lesley Fair, Attorney, Federal Trade Commission Bureau of Consumer Protection Whoever said there’s no such thing as bad publicity didn’t consider the effect that legal action by federal or state law enforcers can have on a company’s reputation for truth and trustworthiness. Every case announced by the Federal Trade Commission...

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