Big Brand Redemption

Big Brand Redemption

By Maxwell Luthy, Director of Trends and Insights at Trendwatching Why are these multinational for-profit companies taking such big steps? For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...

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Interest-Based Advertising

Interest-Based Advertising

By Genie Barton And Jon Brescia Respect your customer, and online advertising can help you increase click-throughs from a more targeted audience. Remember the last great newspaper ad you saw? Have you picked up a physical copy of the Yellow Pages to find a repairman lately? Not likely. We have...

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Good, Better, Best

Good, Better, Best

By Rubens Pessanha Filho and Tiffany Scott In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...

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