2016 Trends That Broke the Mold
By Jasmine Turner Let’s flash back to captivating consumer trends that broke the mold in 2016. What were some of your daily shopping routines in 2016? You probably used your smartphone for just about everything. It seems there’s an app for every daily task, whether you’re shopping, ordering food, paying...
Big Brand Redemption
By Maxwell Luthy, Director of Trends and Insights at Trendwatching Why are these multinational for-profit companies taking such big steps? For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...
Mexico: Then & Now
By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services An Interview with Bernardo Altamirano Rodríguez, Director General of BBB Mexico Bernardo Altamirano Rodríguez is the Director General of Better Business Bureau (BBB) Mexico, which was launched in February 2014 and began operations in June 2015. BBB Mexico currently has offices in...
5 Ad Gaffes & How Savvy Companies Avoid Them
By Lesley Fair, Attorney, Federal Trade Commission Bureau of Consumer Protection Whoever said there’s no such thing as bad publicity didn’t consider the effect that legal action by federal or state law enforcers can have on a company’s reputation for truth and trustworthiness. Every case announced by the Federal Trade Commission...
Calling All Heroes
When I was a teenager, I purchased a radio from a store and the radio was defective. The store would not exchange or refund my money. I contacted Better Business Bureau (BBB) and they resolved the problem quickly. As a 16-year old, that was a big deal for me and...
#TBT Better Business
By Nancy Coulter-Parker, Founder NCP Content + Consulting With more than a century of experience under its belt, Better Business Bureau (BBB) still remains as committed as ever to keeping businesses accountable to a just and ethical marketplace. Since the early 1900s, BBB has been on the forefront of positive...
4 Keys to Becoming a Savvy Consumer
By Jasmine Turner In today’s marketplace the consumer has the power to make smart choices. Here’s how. Are you a savvy consumer? Probably. In this digital age, consumers have the ability to curate, share and collaborate on their opinions, wants and needs instantaneously. This has not only given them the...
