2016 Trends That Broke the Mold

2016 Trends That Broke the Mold

By Jasmine Turner Let’s flash back to captivating consumer trends that broke the mold in 2016. What were some of your daily shopping routines in 2016? You probably used your smartphone for just about everything. It seems there’s an app for every daily task, whether you’re shopping, ordering food, paying...

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Big Brand Redemption

Big Brand Redemption

Why are these multinational for-profit companies taking such big steps? By Maxwell Luthy, Director of Trends and Insights at Trendwatching For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...

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Mexico: Then & Now

Mexico: Then & Now

An Interview with Bernardo Altamirano Rodríguez, Director General of BBB Mexico By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services Bernardo Altamirano Rodríguez is the Director General of Better Business Bureau (BBB) Mexico, which was launched in February 2014 and began operations in June 2015. BBB Mexico currently has offices in...

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5 Ad Gaffes & How Savvy Companies Avoid Them

5 Ad Gaffes & How Savvy Companies Avoid Them

By Lesley Fair, Attorney, Federal Trade Commission Bureau of Consumer Protection Whoever said there’s no such thing as bad publicity didn’t consider the effect that legal action by federal or state law enforcers can have on a company’s reputation for truth and trustworthiness. Every case announced by the Federal Trade Commission...

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Calling All Heroes

Calling All Heroes

When I was a teenager, I purchased a radio from a store and the radio was defective. The store would not exchange or refund my money. I contacted Better Business Bureau (BBB) and they resolved the problem quickly. As a 16-year old, that was a big deal for me and...

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#TBT Better Business

#TBT Better Business

With more than a century of experience under its belt, Better Business Bureau (BBB) still remains as committed as ever to keeping businesses accountable to a just and ethical marketplace. By Nancy Coulter-Parker, Founder NCP Content + Consulting Since the early 1900s, BBB has been on the forefront of positive...

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4 Keys to Becoming a Savvy Consumer

4 Keys to Becoming a Savvy Consumer

By Jasmine Turner In today’s marketplace the consumer has the power to make smart choices. Here’s how. Are you a savvy consumer? Probably. In this digital age, consumers have the ability to curate, share and collaborate on their opinions, wants and needs instantaneously. This has not only given them the...

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