It’s Not Good Work — It’s Great Work
By Dr. Rubens Pessanha and Luis Melgar While the marketplace is ever-evolving, the foundation of great work isn’t likely to change. We were challenged to write about the future of work for this issue of TRUSTED. Talking about the future of anything is always complex and difficult and, in many...
Service That Fits
By Missy Sheehan North Wales Running Co. thrives thanks to focus on customer experience, company culture, and community. For Scott Tantino, running isn’t just a beloved sport — it’s how he makes his living while simultaneously giving back to his community. As the owner of North Wales Running Co....
Honesty: The Foundation of Trust
By Dr. Rubens Pessanha, PMP, GPHR, SPHR, SHRM-SCP Results of the 2017 BBB Trust Sentiment IndexSM show how trust drives consumers’ marketplace decisions, reinforcing author’s lessons learned from Grandma. To celebrate my grandma turning 90, I decided to share some of the lessons I learned (or am still learning) from...
Good, Better, Best
By Rubens Pessanha Filho and Tiffany Scott In today’s marketplace consumer experience can make or break a business. So what does being a better business mean? Here’s what consumers have to say. Better Businesses, Better Lives Here we are midway into the second decade of the 21st century and, if there...
