BBB National Programs, Inc. (“BBB NP,” “we,” “our,” “us”) is a U.S. nonprofit organization with a mission of fostering trust, innovation and competition in the marketplace through the development and delivery of cost-effective third-party self-regulation, dispute resolution, and other Programs. This Privacy Policy describes BBB NP’s policies and practices regarding its collection, use, and sharing of personal data.

In the course of providing its nonprofit services, BBB NP may collect and process the personal information of individuals, including consumers, website visitors, complainants, arbitrators, and the representatives of businesses that participate in or interact with its programs (collectively, unless otherwise specified, “you,” “your”). This privacy policy covers websites operated by BBB NP, including,,, and as well as certain webpages hosted on that link to this privacy policy. Other pages on are governed by the privacy policy of the International Association of Better Business Bureaus, available at

Programs operated by BBB NP include BBB Auto Line, BBB EU Privacy Shield, Children’s Advertising Review Unit (“CARU”), Children’s Confection Advertising Initiative (“CCAI”), Children’s Food and Beverage Advertising Initiative (“CFBAI”), Coalition for Better Advertising Dispute Resolution, Direct Selling Self-Regulatory Council (“DSSRC”), Electronic Retailing Self-Regulatory Program (“ERSP”), Digital Advertising Accountability Program, National Advertising Division (“NAD”), and National Advertising Review Board (“NARB”). BBB NP also operates the National Partner Program, an exclusive network of leading businesses, law firms, and associations dedicated to advancing marketplace trust. In general, policies and practices described in this Privacy Policy apply to all BBB NP programs. However, if a particular program is named in a section of this policy, that section applies only to the specified program.

Other organizations that make use of the BBB brand are governed by their own privacy policies. For example, BBB Wise Giving Alliance has a separate privacy policy published on and the International Association of Better Business Bureaus has a separate privacy policy published on

With the limited exception of the BBB EU Privacy Shield Program, BBB NP provides its nonprofit services exclusively to businesses and consumers in the United States. Visitors to BBB NP websites from other countries should be aware that their information may be processed and stored in the United States. Individuals in the European Union, please see the BBB EU Privacy Shield section below for information about that program’s policies and practices with regard to your personal data.

We recognize our ongoing responsibility with regard to the privacy of individuals whose personal data we collect and process. If we embrace new data privacy practices or adopt new policies, we will update this Privacy Policy. In the event that we make material changes to this policy, we will notify affected individuals.

For complete privacy policy, please review our website at