Flying With Heart

Flying With Heart

By Nona Phinn Southwest Airline’s “Transfarency” campaign embodies the company’s no surprise approach to fees, having a sense of humor and ultimately, connecting with their customers. Autotune, crowdfunding, google, selfie, hashtag and tweet — these words share a commonality. All were new terms when they hit the scene and were...

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What’s Mine is Yours. What’s Yours is Mine.

What’s Mine is Yours. What’s Yours is Mine.

By Nona Phinn As consumers say goodbye to traditional means of doing business such as renting, owning and buying, they’re realizing their parents were right after all — it is okay to share. Think back to when you were two years old. Now answer this: What was one of the...

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