Open Transformation
By Nona Phinn After facing its toughest critics, Domino’s Pizza executed its Pizza Turnaround campaign and reinvented its pizza — and its marketing strategy — from the crust up. Last year, I ran into an old friend of mine whom I was extremely close with during college. We decided to...
Redefining Customer Service
By Archana Mehta, Founder and CEO, AM Strategies MOO uses its values as a model for what it means to be exceptional. You’ve probably seen MOO’s catchy business cards that capture — and hold — your attention. If you haven’t, MOO creates business cards known for being out of the...
Creating the Perfect Ride
By Archana Mehta, Founder and CEO, AM Strategies Lyft uses a triangle of trust to keep its customers, drivers, and employees happy. In a rapidly changing world with innovative products flooding the marketplace, companies often struggle to stand out. Exemplary customer service often makes the difference between an average company...
Inside the Heart of a Tech Giant: Caring for Communities
Using the Power of Technology to Do Good
Lasting Impressions
By Nona Phinn Legacy: to identify something or someone who has endured through the ages or left a lasting impression. Legacy is a term we often hear used to describe someone’s jaw-dropping or awe-inspiring accomplishments and contributions, or to identify something that has endured through the ages. But what does...
Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years
By Nona Phinn Leveraging craftsmanship and service to spark imaginations and create memories that span generations. The movie “Inside Out” from Pixar Animation Studios is one of the best animated movies of 2015. I enjoy watching it over and over again, even when my daughter is not around. Remember when...
Business Meets the Internet of Things
By Karen Rose, Senior Director of Strategy & Analysis at Internet Society and Scott D. Eldridge, Principal of Cam & Sprocket LLC The Internet of Things promises new opportunities for innovating products and services, harnessing customer and business intelligence and optimizing internal operations. It also comes with challenges and risks...