Open Transformation

Open Transformation

After facing its toughest critics, Domino’s Pizza executed its Pizza Turnaround campaign and reinvented its pizza — and its marketing strategy — from the crust up. By Nona Phinn Last year, I ran into an old friend of mine whom I was extremely close with during college. We decided to...

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Redefining Customer Service

Redefining Customer Service

MOO uses its values as a model for what it means to be exceptional. By Archana Mehta, Founder and CEO, AM Strategies You’ve probably seen MOO’s catchy business cards that capture — and hold — your attention. If you haven’t, MOO creates business cards known for being out of the...

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Creating the Perfect Ride

Creating the Perfect Ride

Lyft uses a triangle of trust to keep its customers, drivers, and employees happy. By Archana Mehta, Founder and CEO, AM Strategies In a rapidly changing world with innovative products flooding the marketplace, companies often struggle to stand out. Exemplary customer service often makes the difference between an average company...

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Creating Unstoppable Girls

Creating Unstoppable Girls

Addressing Educational Inequality Across the Globe

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Greater Than Inspiration

Greater Than Inspiration

Empowering Others to Succeed Beyond Business

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Lasting Impressions

Lasting Impressions

Legacy: to identify something or someone who has endured through the ages or left a lasting impression. By Nona Phinn Legacy is a term we often hear used to describe someone’s jaw-dropping or awe-inspiring accomplishments and contributions, or to identify something that has endured through the ages. But what does...

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Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

Leveraging craftsmanship and service to spark imaginations and create memories that span generations. By Nona Phinn The movie “Inside Out” from Pixar Animation Studios is one of the best animated movies of 2015. I enjoy watching it over and over again, even when my daughter is not around. Remember when...

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New Possibilities, Ageless Opportunities

New Possibilities, Ageless Opportunities

  AARP’s Real Possibilities initiative goes to the heart of the brand and empowers people to navigate the changing face of aging in America. By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services People can join AARP at age 50, and that includes 34.5 percent of the entire U.S. population (U.S....

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Business Meets the Internet of Things

Business Meets the Internet of Things

The Internet of Things promises new opportunities for innovating products and services, harnessing customer and business intelligence and optimizing internal operations. It also comes with challenges and risks that businesses must manage. By Karen Rose, Senior Director of Strategy & Analysis at Internet Society and Scott D. Eldridge, Principal of...

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