The Evolution of How We Work


Across the globe, a gender revolution is growing.

By Archana Mehta

Women – who have always had a voice – are now using it to be more vocal about issues that impact them. And the world is listening.
In October 2017, actor Alyssa Milano utilized the #MeToo hashtag to call attention to workforce sexual harassment. The hashtag spread virally, framing a movement that instigates change and helps shift dynamics in workplaces around the world.

Fairness, transparency and trust are awakening in organizations. Equal treatment, a stronger focus on balancing work and personal time and an understanding of the pay disparities between men and women are some of the forces behind the workplace revolution.

It’s no wonder that shared workspaces are catering to women now that their needs are being vocalized.

In the last five years, the number of shared co-working spaces has exploded. A rise in entrepreneurship is partly responsible for this trend, as are employers’ changing expectations about where we work and how we can accomplish our work. WeWork, one of the most well-known co-working spaces in the U.S., now has more than 200,000 members and a presence in 65 cities around the world.

That being said, some work landscapes still adhere to regular set business hours and conventional workspaces, which can be a challenge for working parents to navigate. Many work-from-home parents, despite their nontraditional employment arrangements, are nevertheless pigeonholed into traditional workday lifestyles. If you’re a working parent without access to private child care who has a nontraditional job or are just trying to work during nontraditional business hours, you may have been out of luck earlier.

This is all changing, though, within the co-working sphere. More niche co-working spaces for women and working parents are popping up. In these spaces, nontraditional workers can connect and empower each other. If you’re a female entrepreneur like me, who is juggling being
a mom and running your own company – and focused on succeeding at both – there are workspaces for you now.

Specialized co-working spaces for female entrepreneurs provide a place for women to work, learn from one another and support each other. Spaces for busy working parents incorporate licensed child care services, and some spaces even incorporate babysitting services so parents
can drop in for a few hours of work while someone watches their children.

In the summer issue of BBB’s TRUSTED magazine, we take a deeper dive into co-working spaces that focus on serving working women and how these spaces are transforming the traditional definitions of work.

This working mom is pleased to see such evolution – or should I say revolution? – in work culture. It reflects the changing landscape of what it means to work and play. And it’s empowering women along the way.

Archana Mehta is the Founder and CEO of AM Strategies, a marketing and communications firm based in Washington, D.C. She has spent the last 15 years helping companies with everything from marketing strategies to content development to product launches. In her “spare” time, she enjoys taking her toddler twins on adventures around the country.