What’s in a Name?

What’s in a Name?

Unofficial BBB historian Charles Underhill, who’s also the former Executive Vice President and Chief Operating Officer of Council of Better Business Bureaus, takes us on a journey back to 1916.

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Promoting Responsible Advertising to Kids

Promoting Responsible Advertising to Kids

For more than 40 years, the Children’s Advertising Review Unit (CARU) has been promoting responsible advertising to kids. Linda Bean sheds light on how CARU works with advertisers to accomplish its mission.

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Mexico: Then & Now

Mexico: Then & Now

An Interview with Bernardo Altamirano Rodríguez, Director General of BBB Mexico By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services Bernardo Altamirano Rodríguez is the Director General of Better Business Bureau (BBB) Mexico, which was launched in February 2014 and began operations in June 2015. BBB Mexico currently has offices in...

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Work Force of Good

Work Force of Good

Workplace campaigns continue to be a considerable player in charitable giving, generating over $4 billion annually. By Edward Loftin  Workplace giving campaigns provide employees the opportunity to make tax-deductible contributions to charitable organizations while on the job. Traditionally, an organization like the local United Way would organize an annual campaign,...

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Interest-Based Advertising

Interest-Based Advertising

Respect your customer, and online advertising can help you increase click-throughs from a more targeted audience. By Genie Barton aAnd Jon Brescia Remember the last great newspaper ad you saw? Have you picked up a physical copy of the Yellow Pages to find a repairman lately? Not likely. We have...

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#TBT Better Business

#TBT Better Business

With more than a century of experience under its belt, Better Business Bureau (BBB) still remains as committed as ever to keeping businesses accountable to a just and ethical marketplace. By Nancy Coulter-Parker, Founder NCP Content + Consulting Since the early 1900s, BBB has been on the forefront of positive...

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