Working Together to Achieve More
By Missy Sheehan When organizations collaborate, they can maximize their impact. The world is moving too fast to keep pace alone. We are past the time for debating whether collaboration makes sense,” concludes Art Taylor, President and CEO of BBB Wise Giving Alliance (WGA), in an article on nonprofit collaboration...
Latin American Communities
By Bernardo Altamirano Rodriguez and Luis Melgar An Economic Power On The Rise A growing number of Latino business leaders and consumers are driving marketplace changes. As the fastest-growing sector of sellers and consumers in the United States, Latinos are leading a new era of entrepreneurship and consumerism. To better...
Savvy Consumer: Trust for Our Children’s Digital Future
By Katie Goldstein Learn how laws, guidelines, and education help parents protect and empower their kids online. Trust is defined as the belief that someone or something is reliable, good, honest, and effective. In today’s digital age, with a proliferation of available content, knowing whom and what we can trust...
It’s Not Good Work — It’s Great Work
By Dr. Rubens Pessanha and Luis Melgar While the marketplace is ever-evolving, the foundation of great work isn’t likely to change. We were challenged to write about the future of work for this issue of TRUSTED. Talking about the future of anything is always complex and difficult and, in many...
Small Business Shams
By Rosario Mendez, Attorney, Federal Trade Commission’s Bureau of Consumer Protection, Division of Consumer & Business Education Resources from the FTC can help small businesses spot schemes to rip them off. You probably know about scams that target people ― including your customers. But do you know about scams that...
A Formula for Building Loyal Customers
By Craig Honick and Dr. Rubens Pessanha In case you’ve been wondering, yes, there appears to be a particular set of ingredients for creating trust. The brass ring for any business is having a critical mass of customers who would rather do business with your company than any other, even...
Doing Business The Baker Way
By Sheila Adkins Mike Teresso, President of Baker Electric Home Energy, sheds light on the company’s Torch Award-worthy business practices. Around the globe, the solar energy industry is booming, and no one knows this better than Baker Electric Home Energy (formerly Baker Electric Solar) in Escondido, California. The residential...
Wearable Technology Is Making Giant Strides
A Canadian company is sending its smart shirt to the moon. By Archana Mehta These days everyone owns wearable technology. In fact, you’re probably wearing some type of technology right now. Apple Watch? Wearable technology. Fitbit? Wearable technology. That heart rate monitoring gadget you strap to your chest during a...