Working Together to Achieve More

Working Together to Achieve More

When organizations collaborate, they can maximize their impact. By Missy Sheehan The world is moving too fast to keep pace alone. We are past the time for debating whether collaboration makes sense,” concludes Art Taylor, President and CEO of BBB Wise Giving Alliance (WGA), in an article on nonprofit collaboration...

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Latin American Communities

Latin American Communities

An Economic Power On The Rise By Bernardo Altamirano Rodriguez and Luis Melgar A growing number of Latino business leaders and consumers are driving marketplace changes. As the fastest-growing sector of sellers and consumers in the United States, Latinos are leading a new era of entrepreneurship and consumerism. To better...

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Savvy Consumer: Trust for Our Children’s Digital Future

Savvy Consumer: Trust for Our Children’s Digital Future

Learn how laws, guidelines, and education help parents protect and empower their kids online. By Katie Goldstein Trust is defined as the belief that someone or something is reliable, good, honest, and effective. In today’s digital age, with a proliferation of available content, knowing whom and what we can trust...

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Creating A Path To Social Good

Creating A Path To Social Good

B Corporations show how making money and doing good can go hand in hand. By Amy Gwiazdowski To say the marketplace is evolving borders on cliché, but a scan of your newsfeed can confirm that statement. The traditional business landscape is morphing. Gone is the once commonplace employer-employee relationship. Enter...

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It’s Not Good Work — It’s Great Work

It’s Not Good Work — It’s Great Work

While the marketplace is ever-evolving, the foundation of great work isn’t likely to change. By Dr. Rubens Pessanha and Luis Melgar We were challenged to write about the future of work for this issue of TRUSTED. Talking about the future of anything is always complex and difficult and, in many...

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Small Business Shams

Small Business Shams

Resources from the FTC can help small businesses spot schemes to rip them off. By Rosario Mendez, Attorney, Federal Trade Commission’s Bureau of Consumer Protection, Division of Consumer & Business Education You probably know about scams that target people ― including your customers. But do you know about scams that...

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A Formula for Building Loyal Customers

A Formula for Building Loyal Customers

In case you’ve been wondering, yes, there appears to be a particular set of ingredients for creating trust. By Craig Honick and Dr. Rubens Pessanha The brass ring for any business is having a critical mass of customers who would rather do business with your company than any other, even...

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Doing Business The Baker Way

Doing Business The Baker Way

Mike Teresso, President of Baker Electric Home Energy, sheds light on the company’s Torch Award-worthy business practices. By Sheila Adkins Around the globe, the solar energy industry is booming, and no one knows this better than Baker Electric Home Energy (formerly Baker Electric Solar) in Escondido, California. The residential business...

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Wearable Technology Is Making Giant Strides

A Canadian company is sending its smart shirt to the moon. By Archana Mehta These days everyone owns wearable technology. In fact, you’re probably wearing some type of technology right now. Apple Watch? Wearable technology. Fitbit? Wearable technology. That heart rate monitoring gadget you strap to your chest during a...

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