2016 Trends That Broke the Mold

2016 Trends That Broke the Mold

Let’s flash back to captivating consumer trends that broke the mold in 2016. By Jasmine Turner What were some of your daily shopping routines in 2016? You probably used your smartphone for just about everything. It seems there’s an app for every daily task, whether you’re shopping, ordering food, paying...

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From Details to Decadence: The Flourishing of Luxe Bloom

From Details to Decadence: The Flourishing of Luxe Bloom

Luxe Bloom transforms the floral marketplace with jaw-dropping rose arrangements that cater to an exclusive clientele. By Jasmine Turner Have you ever witnessed Jasper Johns create a painting, Karl Lagerfeld sketch a design for Chanel, or Beyonce craft an amazing visual album? If so, I envy you. Just think what it must...

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Big Brand Redemption

Big Brand Redemption

Why are these multinational for-profit companies taking such big steps? By Maxwell Luthy, Director of Trends and Insights at Trendwatching For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...

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Fearlessly Creating a Movement

Fearlessly Creating a Movement

&pizza and its Tribe impact communities by throwing out the rules and building custom pizzas – and a business – from scratch. By Nona Phinn A few years ago I was in a marketing meeting listening to my boss motivate our team on creating a movement – a following, if...

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Mexico: Then & Now

Mexico: Then & Now

An Interview with Bernardo Altamirano Rodríguez, Director General of BBB Mexico By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services Bernardo Altamirano Rodríguez is the Director General of Better Business Bureau (BBB) Mexico, which was launched in February 2014 and began operations in June 2015. BBB Mexico currently has offices in...

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5 Ad Gaffes & How Savvy Companies Avoid Them

5 Ad Gaffes & How Savvy Companies Avoid Them

Whoever said there’s no such thing as bad publicity didn’t consider the effect that legal action by federal or state law enforcers can have on a company’s reputation for truth and trustworthiness. By Lesley Fair, Attorney, Federal Trade Commission Bureau of Consumer Protection Every case announced by the Federal Trade Commission...

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Lasting Impressions

Lasting Impressions

Legacy: to identify something or someone who has endured through the ages or left a lasting impression. By Nona Phinn Legacy is a term we often hear used to describe someone’s jaw-dropping or awe-inspiring accomplishments and contributions, or to identify something that has endured through the ages. But what does...

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A Determined Win

A Determined Win

“It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” — Rocky Balboa — By Rubens Pessanha Filho Research contributions by Tiffany Scott Leveraging setbacks to fuel...

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Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

Leveraging craftsmanship and service to spark imaginations and create memories that span generations. By Nona Phinn The movie “Inside Out” from Pixar Animation Studios is one of the best animated movies of 2015. I enjoy watching it over and over again, even when my daughter is not around. Remember when...

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Heroes Are Among Us

Heroes Are Among Us

“Our local BBBs are on-the-ground, looking out for consumers…” By Jasmine Turner Indiana’s Attorney General, Greg Zoeller, is a superconsumer of sorts. He protects consumers, abides by court decisions, honors the legislative and executive branches of government, and serves the people. Having so much power and responsibility is tough, but...

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