2016 Trends That Broke the Mold

2016 Trends That Broke the Mold

By Jasmine Turner Let’s flash back to captivating consumer trends that broke the mold in 2016. What were some of your daily shopping routines in 2016? You probably used your smartphone for just about everything. It seems there’s an app for every daily task, whether you’re shopping, ordering food, paying...

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From Details to Decadence: The Flourishing of Luxe Bloom

From Details to Decadence: The Flourishing of Luxe Bloom

By Jasmine Turner Luxe Bloom transforms the floral marketplace with jaw-dropping rose arrangements that cater to an exclusive clientele. Have you ever witnessed Jasper Johns create a painting, Karl Lagerfeld sketch a design for Chanel, or Beyonce craft an amazing visual album? If so, I envy you. Just think what it must...

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Big Brand Redemption

Big Brand Redemption

By Maxwell Luthy, Director of Trends and Insights at Trendwatching Why are these multinational for-profit companies taking such big steps? For a long time, most consumers around the world were living in a state of ignorant bliss when it came to the hidden effects of their consumption choices. But now the...

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Fearlessly Creating a Movement

Fearlessly Creating a Movement

By Nona Phinn &pizza and its Tribe impact communities by throwing out the rules and building custom pizzas – and a business – from scratch. A few years ago I was in a marketing meeting listening to my boss motivate our team on creating a movement – a following, if...

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Mexico: Then & Now

Mexico: Then & Now

By Jeanne Hansen, Owner, Jeanne Hansen Editorial Services An Interview with Bernardo Altamirano Rodríguez, Director General of BBB Mexico Bernardo Altamirano Rodríguez is the Director General of Better Business Bureau (BBB) Mexico, which was launched in February 2014 and began operations in June 2015. BBB Mexico currently has offices in...

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5 Ad Gaffes & How Savvy Companies Avoid Them

5 Ad Gaffes & How Savvy Companies Avoid Them

By Lesley Fair, Attorney, Federal Trade Commission Bureau of Consumer Protection Whoever said there’s no such thing as bad publicity didn’t consider the effect that legal action by federal or state law enforcers can have on a company’s reputation for truth and trustworthiness. Every case announced by the Federal Trade Commission...

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Lasting Impressions

Lasting Impressions

By Nona Phinn Legacy: to identify something or someone who has endured through the ages or left a lasting impression. Legacy is a term we often hear used to describe someone’s jaw-dropping or awe-inspiring accomplishments and contributions, or to identify something that has endured through the ages. But what does...

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A Determined Win

A Determined Win

By Rubens Pessanha Filho Research contributions by Tiffany Scott “It ain’t about how hard you hit. It’s about how hard you can get hit and keep moving forward; how much you can take and keep moving forward. That’s how winning is done!” — Rocky Balboa — Leveraging setbacks to fuel...

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Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

Fueled By Tradition, Radio Flyer Blasts Off for its Next 100 Years

By Nona Phinn Leveraging craftsmanship and service to spark imaginations and create memories that span generations. The movie “Inside Out” from Pixar Animation Studios is one of the best animated movies of 2015. I enjoy watching it over and over again, even when my daughter is not around. Remember when...

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Heroes Are Among Us

Heroes Are Among Us

By Jasmine Turner “Our local BBBs are on-the-ground, looking out for consumers…” Indiana’s Attorney General, Greg Zoeller, is a superconsumer of sorts. He protects consumers, abides by court decisions, honors the legislative and executive branches of government, and serves the people. Having so much power and responsibility is tough, but...

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